Humanizing brands through story-telling in magazine advertising

Telling a story

The genre of storytelling in the form of case studies is an effective way of teaching and learning. Contemporary research on the case method is absent in the academic discipline of communication. This issue needs to be addressed and research on the effectiveness of the case method needs to be done in the academic area of communication. This paper discusses the reasons behind the popularity of t...

Story-Telling in Virtual Environments

This paper discusses the conceptual background of a research project which aims at investigating how theories on autobiographical memory can be applied to a virtual environment, e.g. Brightown, and how such an approach could 1) create an interesting virtual environment which 2) meets the cognitive needs of its users and their way of representing, encoding and reconstructing memories in terms of...

Story telling: crafting identities

Career guidance clients are seeking to craft new identities that better position them in their careers. The focus of the present article is on narrative career counselling's potential contribution in providing a meaningful and useful experience for career guidance clients. To illustrate the potential of narrative career counselling, the story telling approach is offered as an example to illustr...

Editor's Note/Man, the Story-Telling Animal

Narrative and story telling Chair :

This paper will describe technical developments within the Kidstory project aimed at moving the technology used within schools to aid the acquisition of storytelling skills in young children away from the model of one or two children sitting in front of a monitor. We are aiming towards scenarios of larger groups interacting naturally with responsive objects that hide the manner in which they co...